Selected Client Assignments

Jump to Cultural Organizations:

Institutional Revitalization || New Museum Planning || Master Plans
Cultural/Economic Plans || Marketing Plans || Digital Learning Lab
Strategic Planning || Fund-Raising Strategies || Social Innovation Programs

	Institutional Revitalization A deteriorating Civil War museum with a nationally significant collection was primed to realize its potential as a vibrant cultural attraction. Nancy Moses Planning + Development was hired to launch the effort. Working closely with the Board, Nancy identified, vetted, and helped to recruit a powerful slate of Board members, assigned them to working committees and staffed their efforts. She developed expense and revenue projections, supported the largest-ever donation campaign, and developed the first set of grant proposals, resulting in hundreds of thousands of public and private dollars. Nancy hired and managed new staff and financial, search, and planning consultants. Finally, she educated the Board on the challenges that lay ahead. Today the museum is well on its way to achieving its vision of a new home.
	New Museum Planning The leadership of a town sought to celebrate their "favorite son," one of America's most influential inventors, with a new museum. Nancy Moses was hired to prepare the strategic and business plans, as a member of the team of experts, led by Farewell Mills Gatch Architects. Nancy interviewed local leaders, held six stakeholder focus groups, analyzed eight other museums with similar characteristics, and researched the community's economy, traffic patterns, demographic characteristics, and cultural opportunities. Her analysis led to an exciting concept for a community-based interactive center where visitors would learn by replicating the invention process. Moses also developed the business plan that projected expenses and income for the museum at three different scales over three years. Funds have been raised and the project is now in its first phase of implementation.
	Master Plans The National Park Service needed to secure substantial public comment on its new plan for Independence National Historical Park and retained Nancy Moses to manage this process. Tapping into her vast networks, Moses brought together diverse constituents, developed and wrote outreach materials and conference formats, and advised Park Service staff on their presentation. The Master Plan set the stage for millions in public and private sector investments in new buildings and amenities, raised the Park's standing in the community, and helped it gain a new set of supporters. back to top
	Cultural/Economic Plans Could New Jersey's poorest county become a cultural destination? This question was at the heart of the challenge assigned to Nancy Moses Planning + Development by the county's department of economic development. The team analyzed the economic, demographic, real estate and land use conditions; the characteristics of the cultural sector; and regional history. They led community leaders on a tour of a model cultural destination and interviewed cultural leaders, government officials, and community members. What Moses discovered was that the county not only had a remarkable story to tell, but also was filled with memorable places that illustrated it. The factors that kept the county so poor for so long actually proved to be assets, for the lack of development preserved an agrarian way of life long gone in most of the Northeast. Since adopting the Plan, the county has seen a dramatic influx of new upscale residents and visitors, a major new attraction, and one of its communities designated the nation's top town for artists. Not only is the county stronger but so is its cultural sector. back to top
	Marketing A museum of anthropology and archaeology had just invested in its first blockbuster exhibition, featuring remarkable treasures from the Silk Road. How could the museum capitalize on this opportunity to expand audiences and reach? Nancy Moses partnered with the largest advertising/pr agency in town to bring the museum the talent it needed. As the museum marketing expert on the team, Moses identified target audiences, coached the staff in school and group sales, helped them establish goals and work assignments, and strengthened the museum's connection to the tourism industry. At the same time, the advertising agency secured media sponsorships that more than doubled the dollars and secured unprecedented coverage. Despite a geo-political issue that almost derailed the exhibit, on average, over 1,000 visitors attended per day, 10 times any past show. back to top
	Digital Learning Lab One of the nation's leading public broadcasters hired Nancy Moses to create a wholly new institution: a digital learning lab that would enable its stakeholders to harness the power of digital technology. Over an 8-month period, Ms Moses and her team examined the full range of digital facilities, held needs assessment meetings with over 150 educators and community leaders, and staged focus groups with potential markets. The resulting Feasibility Plan presented a dramatic concept for a state-of-the-art digital learning lab and outlined its users, offerings, pilot projects, elements, and operations. Subsequently, Nancy Moses Planning + Development was retained to project revenues, identify prospective funders and other income sources. The Learning Lab's revolutionary facility just opened and is already fulfilling its promise of bring the power of digital creativity to its community. back to top

Strategic Plans
The new, visionary leader of the nation's largest private scholarship organization retained Nancy Moses to help the organization attain a new level of visibility and success. She began by engaging staff and board in a re-visioning process. Then, to gain a broader perspective, she analyzed four charities with the same structure: a strong national office and network of thousands of local affiliates. She identified the common ingredients of success, and used these to benchmark the client organization. The resulting analysis demonstrated the organization's strengths and challenges, and helped board; staff and volunteers coalesce around a new growth strategy. Today, the organization has grown its revenues, added new, targeted programs, strengthened its staff, and attained new levels of performance.

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Fund-Raising Strategies
The energetic young leader of a 20-year old youth development organization wanted to jump-start its fund-raising. He hired Nancy Moses to figure out the quickest route to the greatest gain. Nancy and her client reviewed past results and organizational assets. They soon discovered that by cross-referencing three different institutional databases, a new pool of potential donors emerged. The fund-raising plan that Nancy developed identified corporate targets along with personal contacts and allowed the client to exponentially increase contributions and set his organization on the path to national standing. The organization has just gone international supported by $1 million plus from a multi-national corporation.

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Social Innovation Programs
The internationally-ranked business school at an Ivy League university wanted to expose its MBA candidates to the challenges facing the nonprofit sector. Nancy Moses was retained to develop a high impact consultancy program. Moses recruited a diverse pool of leading nonprofits, negotiated planning projects, and assigned teams of students to each for a summer. Four days per week students were at their client organization; on the fifth they attended Moses seminar on nonprofit management and nonprofit consulting. Each team was charged with delivering a superior work product that the host organization would adopt and use. Through the experience students gained a new appreciation of cause related organizations and a unique credential for their resume. The nonprofit gained a professional report they could immediately begin to implement. The business school gained a way to demonstrate their contribution to the community.